MAIN CRIT ONE

After the first main crit on the progression of the design practice briefs. i received a lot of feed back on the briefs which i have been working on at this point in time, which are The Headline Brief and The Smoothie Company Brief.

after the feed back on the smoothie company menu, i have decided to no longer use the photographs on the menu design. as they contrast with the front and back of the menu. there also is a risk, if i use photos for the menu, as the quality of the image may fade through the print process. i will have to keep the simplicity of the cover and the back of the menu, running throughout to make the menu design work.

i need to be more selective to what information i include within my designs. for example the photographs, are unnecessary and using effects such as outline blurs, looks tacky and takes the the appeal from the front and back designs