LOGO DESIGN- conectivity

Here are selection of very successfull logos from the creative idustry, they all use conectivity. and consitancy in terms of typefaces. the use of conectivity creates more interst in the logo as it helps create a shape which is unique to what is being represented. therfore it is easier to fimiluarise yourself with the logo and due to distictive features. for examle the cleaver links between the & and 'A' IN the 'V&A' logo and the link between the 'd' and 'n' in the 'IDN' logo