TYPE AND LAYOUT

here are two book which i have looked for inspiration on menu design and type/ grid layout, which have informed me in making my design desitions for the menu.

VIRAGES this is a magazine which is dedicated to Austin martins it is very different to the design style which iam producing for the smoothie company menu however the use of vertical type of the cover and on the inside interested me so though i would include it. the use of vertical type helps create more space it also draws attention as it is not a common thing to do. the use of vertical type on the inside which has been clipped off the edge of the page is also interesting as it makes the letter form look like an image form, the information at the bottom of the page which is inverted also sands out more.