these are all more traditional, the bottles look more authentic, therefore they have a more collectable value, the use of corks and short stumpy bottles has a pirate/ old feel to the products. it would be interesting to use this style of bottle for my designs. however it will loose the bacardi identity. therefore could be a risk and may not have an impact on the intended market.
also the target market which i will be designing for will not necessarily be attracted to the product if i use this style of bottle. it may be over looked and not appreciated. so i will have to think of different ways to bring across a unique limited edition product. the target market is 18-24 year old males which will be more interesting in consuming the product, rather than how it is presented to them.
it will be interesting to pick out some subtle references form the more authentic bottles such as the label used on the bottle below, as this is a secondary feature which will not effect the product if it is noticed or not.
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