i have looked again at the work of jessicia hiche, she effectively usely mainly letter form to create a visually appealing layouts of typography.
the use of Victorian style typography, can instantly make the design have an authentic feel to it, this is because of the connotations it holds, it is very distinctive and can work with a range of different typefaces. i will use a similar typeface for my devil and angel range of Bacardi drinks, this will help personalise the designs more and clearly bring across a theme.
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