BACARDI FLAVOURED RUM

here are some existing flavours four Bacardi rum. the dragon berry flavour is more effective, as it sounds more mysterious and will appeal to the target market 18-25 year old males, there is also more visual language to experiment with, due to the word dragon, i thing that the design had been produces effectively, as a logo has been created to symbolise a dragon through the use of green and red and a symmetrical logo which uses spikes and and shapes which resemble dragon horns. the simplistic bottle design allows space for more detail on other products such as the poster which contains a detailed illustration of a dragon, the design works well and is effective. however again i will avoid the use of gradients and effects, as it still makes the design feel very commercial and is not what i intend for my design.