Mike Kus' presentation at the Future of Web Design
http://www.slideshare.net/mikekus/graphic-design-the-forgotten-web-standard
SEA STUDIO CREATIVE
the use of inverted type is effective as it helps make the type look like an image, which can be use as a logo or a title which needs to be considerably different from the rest of the design. this can be produced easily however positioning needs to be perfect for the design to look effective.
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